Head of Marketing

About us 

We solve modern businesses' remote logistics and equipment management challenges. We are obsessed with building the best global remote workspace management platform. Our mission is to ensure people have equitable work experiences and opportunities regardless of their geographical location or remote work preferences.

Work From Anywhere

At GroWrk Remote, we work from anywhere (WFA), which is a workplace choice that enables our employees to work from wherever they choose. Work from anywhere in the world (with good wifi). We prioritize time for deep work weekly and only have meetings when we have to. So you can work around your life—not live around your work!

About the role 

As Head of Marketing, you will own the strategy, execution, and expansion of GroWrk’s marketing function to fuel our next phase of growth. You will report directly to the CEO and work with other cross-functional leaders across the business to scale GroWrk’s revenue and build a trusted, differentiated brand. 

You are comfortable as a player-coach, rolling up your sleeves to execute high-impact projects. In parallel, you’ll also be responsible for hiring, developing, and scaling a high-performing marketing team. 

This role requires someone who is scrappy, resourceful, and strategic—able to drive big impact with a lean team using automation, AI tools, and creative problem—solving rather than relying solely on headcount.

This is your chance to shape a marketing strategy and organization from scratch at a fast-growing startup that has strong product-market fit and is ready to scale.

Responsibilities

• Marketing strategy: Set overall marketing goals, prioritize channels & programs, and create the operational plan to execute

• Marketing team management & hiring: Manage and mentor the current marketing team, identify future team needs, and hire great talent

• Ensure strong execution of marketing plans: Implement marketing plans, create a seamless process for collaboration across teams, and ensure high-quality work is delivered on time.

• Cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions.

• Help build a modern, AI-powered tech stack: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out and continually innovate in this area using the latest AI and automation tools. 

• Product Marketing Leadership: Work with the current team to gain a deeper understanding of our audience, up-level our positioning and messaging, and communicate about the product and its benefits to our audience.

• Growth Marketing Leadership: Work with the current team to up-level our growth marketing strategy, launch new channels/campaigns, and optimize conversion across the funnel so we drive better leads at lower cost.

• Brand & Content Marketing Strategy: Develop GroWrk’s long-term brand and content strategy, ensuring we have a differentiated brand that is well-known, liked, and trusted by our target audience. 

• Comms: Maintain relationships and communicate with press/media about the company, product, team, and brand.

• Brand: Collaborate on the company story and vision with the founding team, ensure our communications add value to our audience, and maintain a high-quality bar

• Partnerships & Customer Marketing: Develop relationships with ecosystem partners and customers that help us achieve goals.

• Marketing Measurement, Budgeting, and KPIs: Manage the marketing budget and ensure we make sound financial investments in different marketing programs that have clear and measurable ROI 

What you need to bring

• 7+ years of marketing experience, with leadership roles at B2B SAAS companies with a sales-led GTM motion
• Someone who’s been here and done it all before. Ideally, you seen the journey from a few million ARR to $50m ARR and beyond
• Breadth across marketing domains, with depth in at least two of these areas: ABM / enterprise marketing, demand generation, product marketing, or content marketing.
• Deep experience partnering with sales teams. Hands-on experience with ABM, sales enablement, and enterprise marketing.
• Proven track record driving results in a fast-paced startup environment. You’ve operated in a seed / series A startup where things are constantly shifting and you’ve been able to adapt. 
• Scrappy and execution oriented. You’re down to roll up your sleeves and get things done. You’re not reliant on big budgets and teams to do all the heavy lifting for you. 
• A strong understanding of product marketing, positioning, and content strategy.
  

Preferred Qualifications

• You’re a creative, strategic, big-picture thinker. You aren’t just looking to copy what competitors are doing. You’re looking for innovative ways to deliver value to our audience, build long-term trust, and create a sustainable market advantage. 
• Proficiency with AI & modern marketing tools—you use automation and technology to enhance efficiency. 
• Preferably, you have strong operational experience with Hubspot as the main system underpinning CRM/MAP and CMS
• Experience hiring, mentoring, and managing a small but highly effective team.

Timezone

• US time availability
  

Performance and Career Growth 

GroWrk Remote will help you reach your goals and grow in your career. We offer mentoring, regular check-ins, a feedback culture, and training resources to help you achieve your goals and objectives.

What do we offer? 

• A 100% WFA (Work From Anywhere) position with a people-centered company that values and fosters personal and professional growth
• Payment in USD
• Company equipment
• An outcome-driven environment that offers full flexibility in your working practices
• Learning budget
• In-person annual gathering