How GroWrk Helped ClickUp Achieve Global Growth - Case Study
ClickUp is a productivity tool built for teams of all types across any industry. Founded in 2017, ClickUp offers docs, reminders, goals, calendars, and even an inbox. The San Diego-based tech company is trusted by millions of users and over 100,000 teams at the world's best companies like Google, Airbnb, Uber, and Nike.
At a glance
- 13 Countries
- 989 Workstations
- 1+ years using GroWrk
ClickUp started growing and scaling internationally a year and a half ago, venturing into the Australian and Philippine markets after establishing their presence in the United Kingdom and the European Union.
Alonso Lopez, IT Specialist, joined the ClickUp team six months ago and was tasked to oversee this growth through the international logistics of procuring and delivering equipment for the company’s distributed workforce.
In this role, Alonso faced the challenge of optimizing global team onboardings and predictable equipment delivery times while leveraging access to a broad product and service offering to enhance the international team’s experience.
The company wanted to be able to choose from a wide selection of products to set up their employees. They required not only laptops and monitors but also keyboards, mice, and all other equipment that employees need to be effective.
Since ClickUp has a relatively small IT team, they rely on partners and vendors to procure and manage equipment for their employees. GroWrk helped them procure, provision, and manage equipment needs, easing the operational burden of quickly setting up more than 800 employees across multiple global locations.
Partnering with GroWrk allowed ClickUp to set up employees smoothly and quickly. The San Diego-based company had immense growth a year and a half ago when they almost tripled their employee base.
GroWrk was able to ease ClickUp’s burden of delivering and managing equipment for international employees in three main aspects:
After partnering with GroWrk, ClickUp was able to continue scaling while providing employees with the right equipment for their needs.
“GroWrk made things easier as far as just being able to make a click and having equipment sent out to these employees.”
Thanks to GroWrk’s partners worldwide and in-country storage ClickUp could manage their inventory without having to be physically present in all the countries where they hire. Besides, they resolved logistics issues knowing that GroWrk could deliver on time in all locations.
“Being able to make the petition and then have GroWrk take care of it while we are overseas made life a lot easier.”
Having GroWrk on their team has significantly simplified the onboarding process for international hires and allowed ClickUp to set up new employees seamlessly.
“How would I define GroWrk? They are definitely our partner when it comes to all of our logistics. We rely on them heavily for all our international employees, and we got a great relationship, as far as being able to be responsive, collaborative, and flexible with us.”
Having GroWrk as a partner has allowed ClickUp to create expectations and standard operating procedures based on shipping times to ensure that employees will get the equipment they need when they start.
“Partnering with GroWrk, we've developed those SLAs and the standard operating procedures to ensure on day-one employees are all ready to go and integrate them with Apple Business Manager to put them on our MDM solution through Jamf.”
About a year and a half ago, ClickUp almost tripled its employee base. They already had a presence in the European Union and the United Kingdom but extended heavily into Australia and the Philippines.
From around 200 employees –25% of them remote– ClickUp grew to more than 800 employees, with 75% being remote. Remote work has been at the forefront of their growth and now 90% of new hires work under this arrangement.
GroWrk has supported ClickUp through their continued growth by getting the job done. GroWrk’s platform and concierged account management support ensure a consistent global experience.
As for Alonso, GroWrk has helped him fulfill his role effectively and grow personally.
“GroWrk has thrown me more than a few bones and helped me understand this position, and it's at a place where I've learned and grown a lot myself, partnering with GroWrk.”
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